SEM

(Google Adwords, Bing, Yahoo etc)

The VELUX trademark as keyword

Dealers that sell and promote compatible products are allowed by Google to buy the VELUX trademark as keyword in all search engines to drive traffic to their shops and sites.

Dealers are not allowed to use VELUX keywords to drive traffic to landing pages that only sell or promote non-compatible products.
 

The VELUX trademark in adtexts

Dealers that promote and sell both VELUX products and compatible products are allowed to use the VELUX trademark in the display url of the adtexts, if the adtexts is sending traffic to landing pages that only display VELUX products. The dealers will not be authorised to use the VELUX trademark in the headline or the description lines of the adtexts.

Dealers that promote and sell both VELUX products and compatible products are not allowed to use the VELUX trademark in the display url of the adtexts to drive traffic to landing pages that display other than original VELUX products.

Dealers that only promote and sell competitor products are not allowed to use the VELUX trademark in the display url at all.

VELUX and Google do not tolerate text manipulation, e.g. “VELUXblinds”, to enable the use of the VELUX trademark in adtexts. The VELUX Group registers any violation and reports to Google.

VELUX trademark in adtexts

Dealers that promote and sell both VELUX products and competitor products should always communicate the nominal price of the products, e.g. “roof window blinds from £30”.

Dealers of compatible products should never communicate a discount on the compatible product as if it was a discount on the original VELUX product, e.g. “Save xx% on roof window blinds”. The VELUX product cannot be compared to a compatible blind of a competitor brand. A discount can only be communicated as a discount on the product itself.

Google Shopping (PLA)

The VELUX trademark as keyword

Dealers that sell and promote competitor products are allowed by Google to buy the VELUX trademark as keywords in all search engines to drive traffic to their shops and sites.

No restrictions 

 

Text in Google Shopping

Please follow the guidelines in the "Don't" box
 
 

The VELUX Group does not allow dealers of compatible products to use the VELUX trademark in the Google Shopping text, e.g. “VELUX blinds”. Instead, dealers are recommended to use a generic term like “roof window blinds”, when they want to send traffic to landing pages that display competitor products only.

Images in Google Shopping

Please follow the guidelines in the "Don't" box 
 

Original VELUX images must not be used to promote and sell competitor products in Google Shopping.

SEO

Page titles, meta descriptions, headlines/headings, ALT tags in images and link building

Please follow the guidelines in the "Don't" box 
 

Dealers that promote and sell compatible products must not use the VELUX trademark, e.g. “VELUX roof windows”, “VELUX windows” or “VELUX blinds” in page titles, headlines/headings, meta descriptions, and in ALT tags in images, if the purpose is to link to pages that promote and sell competitor products.

Also, dealers must not use the VELUX trademark for link building into pages that sell or promote competitor products.

Discounts & prices

Dealers of competitor products should always communicate the nominal price of the products, e.g. “roof window blinds from €30”.

Dealers of competitor products should never communicate a discount on the compatible product as if the discount was on the original VELUX product, e.g. “Save xx% on roof window blinds”. Since the two products cannot be compared, this is not tolerated. A discount can only be communicated as a discount on the product itself.